Outdated Web Design is Turning your Audience off

Design trends move really quickly. Your competitors will have new fresh designs before you even realise.

It’s like buying a car. In 5 years your car starts to look a little outdated. In 10 years it’s practically obsolete. At least in terms of design trends.

38% of people will stop engaging with a website if the content or layout is unattractive

Adobe

Websites that were once trendy now look unattractive and ugly. Take a look at what Apple’s website looked like in the 90’s.

If you landed on Apple’s 90’s website today you would probably be suspicious about their business.

Apples old website
Apples website in the 90’s

It was a long time ago, but the comparison demonstrates the dramatic shift in design over the last 30 years.

Apples website 2020
Apples Website 2020

Design trends evolve gradually. Which is why you can go a few years without even realising that your website is out of date.

How can I make my website look better?

The decision to improve the aesthetics of your website will allow you an opportunity to revamp your online presence.

It will also create a better impression to people who visit your site and improve brand trust.

A great place to start when trying to improve the look of your website is to analyse your competitors websites.

Look for design trends that are good looking and effective.

If in doubt start with corporate websites such as Nike, Apple, Microsoft etc. These websites will have been designed by high end professionals.

Researching relevant professionally designed websites will give you valuable insights into how to improve the design of your own website.

Judgements on a company’s credibility are 75% based on the company’s website design.

Web Credibility Research from Stanford

If you don’t have time to research yourself then you can hire a professional web designer to help you.

Website design isn’t only about aesthetics it should also be about the user experience and user journey. Which leads us to our next point.

Your Website Doesn’t Communicate the Right Message Anymore

Your website served a purpose 5 years ago, but is it still relevant today? Is it still effectively communicating your message? Has your message changed?

As time moves on businesses have to find more and more efficient and effective ways to communicate their message.

People have less time, shorter attention spans and less patience than ever before in history. People don’t have time for extra faff.

It’s important to communicate:

  • What your business/website is about
  • What makes your business/website different
  • How it will benefit your users

Your website should convey a clear message and include call to actions (CTA) that guide users to a specific action.

The aim is to make things as clear and user friendly as possible.

Video is a great way to communicate your message and is a growing trend that can help your website get more traffic.

If your website has an outdated design then the message you are trying to communicate might not be getting across.

It could be time to think about starting a new website with a fresh design.

It’s Too Hard for Users to Find what they want

If a website is too hard for people to use then people will not use it. It’s as simple as that. Most of them will leave and never return.

88% of online visitors/ consumers are less likely to return to a site after a bad experience.

The Gomez report, Why Web Performance Matters

People want easy to digest content that is clear.

They also want clear navigation so they can find their way around your website easily.

It’s all about making things convenient for your users.

If it’s difficult for users to use your website then you definitely need to redesign.

Having a poorly designed website that users can’t use properly is like having a car without an engine. Get an engine or buy a new car.

It’s also important to have a content management system (CMS) that is easy to use too. We build our websites with a WordPress backend. We recommend WordPress.

If you want to start over and create a quality website from scratch then get in touch. We only create easy to use, intuitive and effective websites.

Your Website is Too Slow, Especially for Mobile

We mention site speed a lot. That’s because it’s so important these days to have a fast website.

Not only for user experience but also for search engine optimisation. Site speed is a Google ranking factor now.

53% of mobile site visitors leave a page that takes longer than three seconds to load.

Small Biz Genius

If your website is inefficient, clunky and slow it may be time to think about creating a new one.

Designing a website for speed and performance can lead to more traffic and higher conversions.

If a website isn’t mobile-friendly, 50% of users will use it less even if they like the business.

Think With Google

Internet users expect fast loading websites. They are more likely to just leave than wait around for your slow clunky website to load.

The loss of traffic due to slow speed will negatively affect your websites ranking in search engines.

It will also lead to loss of conversions which could lower your sales and profits.

Make sure your website is blazing fast, especially on mobile.

A popular performance plugin we recommend to help speed up your WordPress website is WP Rocket.

WP-Rocket-page-speed-score-improvement
WPRocket helped us get 100% PageSpeed Score on GTMetrix

Another way to ensure your website is loading fast is to pay for decent hosting. You don’t have to go super expensive to get super fast hosting.

Siteground offers incredible value hosting and they are recommended by WordPress.

If you did want to pay a little more for the bells and whistles then check out Kinsta for your web hosting.

If you need help with your website speed and performance then check out one of our site speed optimisation packages.

You’re Spending Too Much Money on Maintaining a Dying Machine

We know first hand that people spend too much money trying to maintain poorly made websites.

They just think it would be cheaper to work with what they’ve got rather than start over.

Continuous building on top of a badly made website will result in an unreliable clunky mess.

We frequently recommend people in this position to start a fresh website.

Investing in a brand new website might seem like an unnecessary expense at first glance. However, you can save money over time if you look at the bigger picture.

Let’s set the scene with a story

Janet hired a developer from Upwork to make a simple website for her new business idea.

The guy developed a whole website for under £500. Janet was feeling thrilled! At least for a while.

Her website kept breaking and there were lots of bugs. She tried to contact the guy who made it but he had disappeared.

When she tried to find another developer to fix the bugs it was incredibly stressful.

Janet spent a lot of money and wasted countless hours before the developer eventually fixed the site.

The whole process cost Janet an extra £800 so she actually ended up spending £1300 for her website.

Janet’s initial enthusiasm for her “cheap” website wained but she accepted her reality.

Her enthusiasm dropped even lower she went to try to add something new. The website kept breaking unexpectedly.

She then had another nightmare experience trying to find a new developer to get things sorted.

This process continued for years and Janet ended up spending way too much money just to get things working.

She became tired and stressed out. The countless shoddy developers had butchered her website, turning it into a bloated and unreliable mess.

TL;DR – The Takeaway

Investing in a quality website in the beginning would have saved Janet money in the long run.

Not to mention saving her the stress and hassle of dealing with low quality developers.

The lesson here is don’t be cheap. You will spend more in the long run. Invest in quality and reliable web developers that can build you a well oiled reliable and robust machine.

If you need one point of contact for an easy and affordable well-built website, Surf Creative is for you.

That’s exactly our purpose. We will save you from all the stress and save you money in the process. Just get in touch.

Conclusion

If your website is slow it will hinder your success. Site speed is essential now for online businesses. Make speed and performance a priority for your website.

Use the tips above to speed up your website or if you just want someone else to take care of it you can buy one of our page speed optimisation packages.

Please note our page speed and site performance packages are only available for WordPress powered websites.

Any questions, get in touch.